Coke launches iPhone apps
At the end of last year, there were about 10,000 iPhone apps, but you could count the number of branded iPhone apps on one hand (Zippo, Kraft, British Airways, Chanel… and that's pretty much it… maybe...
View ArticleGoodby, Wieden, R/GA and Trent Reznor win Webbies
Trent Reznor, who's currently battling Apple to get his app in the iPhone App Store, won Artist of the Year in the 13th annual Webbys. Ad agencies taking home creative honors included R/GA,...
View Article'Nike Write The Future' Puts Personalizable Video in Facebook Fans' Hands
Are you read for some football - the real kind? Nike certainly is, and it's betting big that its league of Facebook followers is too. Starting today, Nike is giving Facebook followers a sneak peak of...
View ArticleThe iPad Principle: Why Products Are The New Services
Click here to view the embedded video.You might not recognize it by taste alone, but Coors Light isn’t just a beer anymore. It’s a portfolio of Facebook apps that enable you to access maps that direct...
View ArticleNike Launches 'Write The Headline': Massive, Facebook, Twitter-Powered LED Sign
Click here to view the embedded video.Turns out "Write The Future" was just the beginning. The Nike World Cup juggernaut continues, now with "Write The Headline," a giant LED sign on the Southern Life...
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Interview: AKQA CEO Tom Bedecarré (Pt. 1) – Building The Agency of Tomorrow,...
Tom Bedecarré is succeeding like few others in creating the ad agency of tomorrow, today. In just the last few days, his global firm, AKQA, launched the new campaign for "Halo: Reach," which includes...
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Interview: AKQA CEO Tom Bedecarré (Pt. 2) – On Nike, Visa & The Surprising...
Click here to view the embedded video. More from my source interview with AKQA CEO Tom Bedecarré, for my new book, THE ON-DEMAND BRAND. In part two, Bedecarré talks about some of AKQA's all-time...
View ArticleCreativing :: Why the next media disruptors will be mobile, 5 Facebook Places...
The latest in content marketing strategies and tactics: Why Mobile Shopping Could Be As Big As Online Shopping – Yahoo! News I’ve compared the mobile industry to the early days of the Web before, and...
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15 Brand Examples of Gamification
Outside of the recent flurry associated with Google+, the one term that has been top of mind throughout the digital space recently is gamification. Gamification is a term used to describe organizations...
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Report: The Most Engaging Facebook Content For Sport Shoe Brands
This week we look at, among other things, the content calendar behind the most successful post of the month, the online launch of DC Shoes "Gymkhana" video. (The posting calendar for the event,...
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The Importance of Social Sign-On
We have all dealt with "YAN" in one form or another over the past few years. YAN stands for Yet Another Network login. This stems from brands using proprietary authentication methods vs. leveraging...
View ArticleNike Runs In A Different Messaging Direction – What Other Brands Can Learn
Sometimes even the most well known brands change their messaging. This is usually done during a rebranding process, implementing a makeover to redefine key messages to consumers, but sometimes a brand...
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5 Top Trends in Mobile Marketing 2013
Mobile marketing is going to make some major moves in 2013 - just not how most imagine. Following up on our list of Top 10 Mobile Marketing Initiatives of 2012, it's time to look at some trends we'll...
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Put your money (and time) where the fans are: From social media innovation to...
This post is the last in a three-part series with practical tips for marketers to pursue social and digital innovation. Read the first post, on maximizing your personal social media usage, here and the...
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